Do not want to test the development of the material to test the higher RO does not fly
on a Sunday when train internal training in an enterprise, in order to express more intuitive creative material = + core selling good use of this point of view, to attract a group of drilling in the promotion of material exhibition. Three the same copy, the first two are model + + product copy of the layout, and the third is to copy + creative character typesetting method, the test results show that in the first third coke hit rate is 4.2%, the two remained at 2%.
analysis after the completion of these pictures, the students asked a question I’ve been trying to confirm before: three creative which ROI higher. For this problem, I give the student’s reply is this: to my current level, temporarily unable to test which ROI higher.