with the advance of the Internet, the rapid development of e-commerce, promote the transformation of many traditional industries to do network marketing, but the search engine marketing (SEM) is the preferred way of marketing enterprises, so how to do SEM marketing effect is that each enterprise SEMER problem. First, each enterprise’s marketing goal is different, so the performance evaluation index is also different, so when we are faced with different assessment indicators at the same time, we should be how to start and how to make a reasonable promotion strategy and Optimization on line, we concretely SEM how simple optimization.
in the face of different performance evaluation KPI indicators, we may not know how to start, from which point of view of SEM optimization. Then we will optimize the SEM from the following three steps.
select the difference data
differential data is all the data in the account of the abnormal data, it can be said that those extreme data. For example, show a large quantity, show a small amount, high consumption, low consumption, high hits, click low words.
why choose these words to optimize it, we should have heard of the "28 law", that is to say complete performance index of enterprise development, is the account of the 20% keywords to decide, so this is a very good we find these words in system optimization. At the same time, we can also carry out the continuous expansion of words through these good keywords, so that our search marketing to achieve the desired results. (tip: the original Yao Ruibin, Baidu certified marketing consultant, a push SEM channel editor, under the tutelage of "ground network marketing expert Jiang Likun, want to communicate more About Baidu for promotion friend, please visit Yao Ruibin (phonetic) card or mother use Baidu Search Yao Rui Bin. Please retain the copyright information.
single optimization process
first explained the "single optimization process", we have found out the need to optimize the object, then we will find a lot of optimization method after analysis. For example, keywords price adjustment, adjust the keywords matching, creative writing and so on, so this time we need to do are to optimize instead I put these adjustments at the same time, if it is optimized, it is not good to know what is the adjustment that our effect has obvious changes, also continue to do optimization work not at the moment basis, so we need to optimize the single optimization in account.
micro innovation is now very noisy fire, then we can also optimize the micro innovation in the account, to achieve our desired goals, for example to facilitate our understanding.
XX business scope is very wide, distributed to different provinces and cities, these cities will have one or two, three line city, and now we need to be in the original budget and the conditions of the region