global economic downturn, the vast majority of consumers to reduce spending. Among them, many consumers will purchase channels from traditional retailers to online retailers. E-commerce continues to erode the market share of physical retailers, and its transaction volume continues to grow at a faster rate.
South Korea as an example: in 2007, e-commerce transactions amounted to $340 billion 500 million in 2008, e-commerce sales of $415 billion 500 million, an increase of 22.03%. (data from South Korea Bureau of Statistics)
developing countries with their own example: in 2007, e-commerce transactions amounted to 2 trillion and 170 billion yuan in 2008, e-commerce transactions amounted to RMB 3 trillion and 100 billion, an increase of 42.86%. (data from the Ministry of Commerce)
from the above data shows that China’s e-commerce transactions rose rapidly, but the total transaction is far lower than the developed countries. What is the reason?
according to the China Internet Network Information Center, the report released earlier this year, as of December 31, 2008, China’s e-commerce usage is far below the world average, the growth rate was only 3%. In other words, China e-commerce encounter inflection point, seeking a breakthrough is inevitable.
at this time, the advent of the 3G era, the use of mobile Internet users will be based on the surge of 117 million 600 thousand people in 2008. In other words, the combination of e-commerce and mobile phone network and the development and expansion of mobile e-commerce, e-commerce will become a new growth point.
mobile electronic commerce, as the technology matures, covers more and more widely, including shopping, travel, finance, entertainment etc.. In developed countries, the mobile e-commerce market has been relatively mature. Take Japan as an example: in 2002, mobile e-commerce market turnover four head (40.5%), including entertainment, shopping, tourism (25%) (12.5%), Finance (3.1%); in 2007, the mobile e-commerce market turnover four head (21.4%), including entertainment, shopping, tourism (34.9%), (28.2%) Finance (2%). From the development experience, shopping will be the highlight of the mobile e-commerce market.
According to the
CATI at the end of 2008 on the main mobile phone Internet users behavior survey report, the main mobile phone Internet user behavior, in the vast number still stays in the mobile phone news and instant messaging mobile internet entertainment applications means, shopping, tourism and other aspects of the market, far not developed. In the market economy system, there is demand, there must be market. Get 3G license operators as well as major e-commerce sites, have been betting on the eyes of this piece of cake, the use of their own advantages to divide their respective sites".
, however, to get involved in the mobile e-commerce shopping market is still not optimistic. Because the business unit involved in this piece, but also just stay in the move