90 business, Internet brand, took the two investment products are condoms, one year only a product, claiming to be in Durex mouth – grab a meal when all these hot words posted on the elephant founder Liu Kenan body, the media has not likely to miss his entrepreneurial story.
Internet brand is not news, such as the field of clothing starry, Liebo and Yin, a few years ago the red day, such as the field of cosmetics, Royal mud square AFU early known. In the electricity supplier development ten years, the Internet brand is almost dispersed in the N multi category.
at the end of last year, he and several partners to make funeral business platform, the traditional funeral service moved to online sales. In January this year, Wuhan Peng Ge Technology Co., Ltd. was incorporated. After market research, he found that the industry must be landing on-site services, which requires the formation of ground teams and networks, which means that additional investment is required.
why do you want to do that, the elephant and
from February this year, >
now the electricity supplier is hot, small to large refrigerator, odds and ends of sewing, Simmons, but to see if online shopping Everything is contained therein., shroud, urn, estimated that many people still want to jump.
, 36 year old Yang Peng is doing is subversive funeral electricity supplier services. His funeral service platform Enhua is not on-line operation, to attract 1 million yuan angel investment from Beijing. White matter yourself, as clear as noonday consumption ", Yang Peng and his team in such a slogan, Chinese into the most mysterious, the most traditional business.
has had much contact with the funeral industry, and Yang Peng has discovered the opportunities in this particular and mysterious industry. He was a research on the cemetery, cemetery, funeral home chain, initially prepared to do their own good cemetery cemetery sales platform, provide the cemetery online display, online worship and network marketing business for the cemetery, but he found a strong interest in the cemetery does not.
"you’re such a passionate entrepreneur, why do you want to kill the dead with street dad and grandma?" asked the reporter.
Peng GE technology is 4 months ago with partner Yang Peng new company, the main business is operating Enhua e-commerce platform, and this platform is to make "the most close to the public funeral business platform.
and uncle who start to analyze the market situation is different, Liu Kenan and her partner did not know at the time that Durex and Okamoto’s market share, also don’t know a box of condoms production costs and gross sales are high. Just draw a few drawings to find the investors, express, want to do a "one hand open" and "seconds positive and negative" condoms.
what is different?
"because I’m familiar with this line."." Said Yang Peng bluntly.
"you see, the products we sell online can frighten you."." He turned the computer screen to let the reporter see. Above things really out of the ordinary: male and female models in various colors shroud, urn made of various materials, funeral decoration supplies.
? But these are not
not operational, has received 1 million angel investment
billion state power network to understand, the two founders of the elephant, before a sell millet mobile phone, a selling private plane. Liu Kenan told billion state power network, the reason of cross-border venture, original intention is very simple. "A man is not easy about his girlfriend, but in the end because of positive and negative night innocently tell condom and messed up, so he finally had depression to the end of his life, so we just want to do a out of the ordinary condoms themselves."
although his company has just started, it is no accident that he entered the company. Five years ago, Yang Peng and most of his team members entered the funeral industry, in Shimen peak cemetery’s IT company to do funeral industry management software, is responsible for the cemetery internal management to provide technical support. Over the past five years, his business has covered more than 10 provinces in the country and has dealings with more than 50 cemeteries.
first, because the condom industry is so big, TOP3’s brand has almost occupied nearly 60% to 70% of the market in china. Two, the market can accommodate a limited number of condom brands, such as supermarket shelves toothpaste, toothbrush, brand is nothing more than a few. Three condoms, in traditional eyes, standardized products, can play less tricks. The analysis of Liu Kenan and the state power grid communication.
, billion state power network to write his reason.
challenge big name: I’m not the same as you,
these are not the same, not necessarily all right, is not necessarily suitable for everyone, but enough and can also be find everything fresh and new, catalyst 70 and 80 and update their wake.
Hongshan Tiger Spring Street, a commercial and residential building on the fourteenth floor, is Yang Peng’s Wuhan Peng Ge Technology Co., Ltd. office. "Beijing angel investor 1 million yuan of funds have arrived, our company’s registered capital changed to 1 million 600 thousand yuan."." Pudgy Yang Peng said smiling.
, but no one ever wants to be a condom Internet brand. Why,
"look at your back. This one case is full of urns."."
, busy will eventually in the past, every outlet of the Internet have a bunch of people chasing the wind. For the entire Internet business groups, the same truth is bring forth the new through the old, the young people’s creativity is the future of productivity. In the beginning of 90 on entrepreneurship, billion state power network is concerned, the same is consumer brands on the Internet, 90 and 70 and 80